Augustus Martin offers its clients the opportunity to integrate new Electronic POS technologies with existing Point of Sale (POS) and Point of Purchase (POP) marketing materials.
We offer a dynamic content Digital Screen Management System that enables clients to control the delivery and timing of video across their Digital Screen Network. The system's advanced scheduling capability allows precise time and place control for multiple stores and multiple screens within those stores. Support for all common formats of images (JPEG, PNG, TIFF and GIF), Videos (AVI, DIVX, XVID, MP4, WMV, FLV, MKV and MOV) and additionally Other Media (PowerPoint, Flash and Web Streams).
By combining our graphics and digital media capabilities, our clients can maintain control of all digital or conventional in-store marketing through one production and delivery process.
We can also enhance standard POS with QR codes and NFC (Near Field Communication) chips. QR codes are created internally and can be scanned with any QR scanning application running on a smart phone, linking the user directly to a web page showing a promotion or prize. NFC chips are programmed onsite and will link to the web in a similar way to QR codes but are scanned electronically by a growing number of phones with embedded NFC readers.
QR codes and NFC chips can be created individually for a campaign or specifically for each store the campaign is going to. This allows us to generate very accurate data reports showing where and when each and every 'scanning' transaction takes place. We are also able to re-purpose existing codes and chips so if a campaign changes or a unit is reused the chips and codes can be reincorporated. This technology can also allow NFC chips to be permanent on a display in-store.