We can conduct an evaluation of the effectiveness and suitability of your Point of Sale (POS) and Point of Purchase (POP) print in the retail environment. We look at a typical customer journey and the points of interaction between the POS/POP and your customers, evaluating the physical size, shape and scale of the print elements at these key touch points.
We look at the mood, mission and mind-set of your shoppers, examining how your POS and POP interacts with them. We aim to ensure that your print is maximising its potential to attract, navigate and ultimately sell to your customers. Using this data we can measure your POS, its interaction between your shoppers, its effectiveness and your Return on Investment (ROI).