PrintWeek Awards 2016
2016 saw Augustus Martin scoop anonther award from Print Week; this time in the OOH Printer of the Year.
This is what Print Week had to say on the matter:
Big is beautiful for the Bromley-by-Bow printer. Take the Lucozade 48-sheet Find your Flow outdoor posters that sport big, bold blocks of colour to throw up an immediate and visually arresting poster. It looks simple, almost simplistic but the key is the consistencey of colour aross the sheets to create a seamless impresssion when installed.
Everyone, according to the award entry, loves working on luxury brands and Chanel always comes up with stunning imagery for its campaigns. The siz-sheet Coco Mademoiselle-Bleu poster for Network (London) required Augustus Martin to balance skin tones with the neeeds of backround imagery. The judges were won over, with one suggesting "the strong colours, excellent skin tones and sharp details just edged it for me."
The Oasis Summer campaign presented the challenge of keeping the vibrancy of the concept and the 6 sheet posters were printed lithographically, double sided, in special colours (Mango 9/9 and Citrus 8/8) created by our own ink company, Small Products Ltd.
With Apple "Shot on iPhone 6", we were commissioned to print these 6 sheet posters to show how good the cameras on the latest Apple iPhone are. The 2 striking images formed part of a larger campaign and illustrate the wide ranging capabilities of the camera showcasing flesh tones an landscapes together with rich backdrops and plenty of detail.
Gyles Brandreth returned to host the event, which was once again held at London’s Grosvenor House Hotel in Park Lane. Many of the Uk’s leading print companies covering all sectors of the industry attended the event along with a large selection of professionals from the retail and brand sector.