PrintWeek Awards 2015
For the second year running and for the third time in the last four years, Augustus Martin are again proud to win the prestigious accolade of PrintWeek Point-Of-Purchase Printer of the Year.
This year’s gala event was hosted by Gyles Brandreth and was once again held at London’s Grosvenor House Hotel in Park Lane. Many of the Uk’s leading print companies covering all sectors of the industry attended the event along with a large selection of professionals from the retail and brand sector.
This year’s award entries saw Augustus Martin’s focus on 3 dimensional displays, with four entries for Tag Worldwide/L’Oreal, Tesco, Toyota and Tag Worldwide/Diageo.
Each entry this year required considerable input from Augustus Martin’s design agency ‘Twenty22’, as the design briefs from all four clients very much stepped outside the standard 3 dimensional requirement.
Tesco’s challenge was to create a bespoke unit for front of store to promote their new ‘Home Catalogue’, using imagery from the publication itself. The unit itself had to be shoppable from all directions, disrupt the customer journey and also had to have the ability to hold 150kg of catalogues at any one time. The result saw a circular unit incorporating many of our special effect inks and to add maximum impact, a revolving header unit.
Tag Worldwide / L’Oreal’s brief was to create a unique display for a new ‘Handbag Essentials’ launch for Christmas, that would deliver a display that would increase customer dwell time. Emphasis was placed on enhancing the black on the unit to reflect the Christmas party feel. We achieved this by the addition of one of our high build glitter enhancements as a screen overprint.
Toyota’s brief was to supply a display unit with strong visual impact in Toyota centres, but also be practical and easy to assemble and robust enough to last long term in showrooms. By skilfully utilising weight and balance we created a display by interlocking modular sections together to create the visual impact required.
Tag Worldwide / Diageo’s brief was to design an FSDU that would replicate a Christmas gift and be capable of holding approximately ninety bottles of Baileys. The design had to be shoppable from all sides and again disrupt the customer journey. By clever internal structural design, allowing the unit to be able to meet the weight requirement, and the use of a number of print finishes and high quality materials, we created a stunning unit with the finished result of a beautifully wrapped Christmas present.