One of Tesco’s non-food channels is the Tesco Homebook catalogue, which comes under the Tesco Direct umbrella.

Augustus Martin created 850 wedge units and 200 3d catalogue units, which were delivered and constructed in Tesco stores.

These units are robust and create the necessary theatre in-store needed to fully support the arrival of the new Tesco Homebook. The impactful artwork and CAD design have the inclusion of an actual working clock mechanism along with 3d items set to different angles and protrusions to create an incredibly eye-catching affect. Actual products from the catalogue are featured on the POS display unit. The overall design remains tasteful and creates great awareness about the arrival of the new Homebook in a premium way 

tesco home_board